Town Centre Performance Indicators
West Berkshire Council monitors footfall (number of pedestrians) in 3 of its major town centres, Newbury, Hungerford and Thatcham.
The data is collected by an external company called Pedestrian Market Research Services Ltd. In Newbury footfall is monitored around the same dates in May and October each year and Hungerford and Thatcham are counted in May on an annual basis.
Footfall figures look at the number of pedestrians who pass through a certain area. The more people who are in the area, the more passing trade there is for local retailers, which means a street or area with a high footfall figure is beneficial to most local retailers.
Footfall helps to give an indication of the economic performance of the town centres and forms part of our economic monitoring process. Trends in footfall may be an indicator of growth or decline within an area, particularly when used with other data such as average spend in retail outlets. The figures can also be used to identify seasonal peaks and troughs in trading, helping retailers to plan cash flow and stock levels more effectively.
We have published the detailed footfall reports for Newbury Town Centre for May 2012 and October 2012, together with historic data for the three town centres:
For more information, refer to the Business pages on the Council's website or speak to Janet Duffield, Economic Development Officer.